Are you actually busy?
+ the future of LinkedIn + please don't make NyQuil chicken
I’ve been busy lately (she says every time she writes this newsletter).
But what I’ve been trying not to do is to get into a busy state of mind.
I’ve been trying not to sacrifice things I truly want to do because I feel like I don’t have time.
I do have time, I just need to decide how I want to spend it.
Maybe you’ve been warped by a busy state of mind too.
You want to take that vacation but there’s a lot of work to do right now.
You’d love to spend a night binging TV or playing games but you feel the need to reply to emails or do research instead.
You’re hoping for one quiet moment sometime soon, but it never comes and it’s always busy.
Sure, there are commitments and busy times but I’d challenge you to question what’s negotiable in your schedule.
Can you take a few days off for a mini vacation without the world collapsing?
Will you be better prepared and ready for work if you spend your evenings doing things for you?
Do you have no time or has the idea of being busy taken over all of it?
Just some food for thought.
with warmth + love,
📚 The Click Throughs
Long-form reads for the marketing geek + content creator
Embedded: The beginning of the end of influencers?
Influencers, like celebrities, have always gotten slack for showcasing lifestyles that are unrelatable and unlike normal lives. Lately, audiences are pushing back and voicing a new interest: influencers with day jobs. Influencers who are real people.
Bloomberg: LinkedIn’s Future Is a Joke
LinkedIn has earned a rep for the most cringeworthy content across social media platforms, but with 850 million users, it should be taken more seriously. This piece dives into the bad decisions, or just no decisions, that LinkedIn has made to be taken more seriously.
B2B Bite: Don’t Sleep on B2B Influencers (Literally or Figuratively)
For all my B2B friends in the chat, you know that Jason Bradwell is the expert of B2B social media and not-boring marketing. This piece was an eye-opening brief view on the importance of B2B influencers and how every company can utilize them.
Decode: The rise of Niche Culture and how it defines a generation
In recent years, the internet has become incredibly niche. Whether you’re part of the very online crew of meme slingers and trend setters or nestling into your own corner of Discord or Reddit, there’s a place for you. This piece discusses how Gen Z helped lead the charge to hone in on communities sharing similar interests.
The Drum: What the death of The Queen has taught us about tragedy-social
I’m sure you’ve seen all the cringy posts from companies about the Queen’s death and you’ve probably seen the normal, acceptable ones. This piece discusses what we can learn from these brands and how social media managers should proceed in these tough moments.
🧘🏼♀️ Mindful Moment
One actionable thing to get you through this week
Write down one thing you want to do this week for you.
Maybe that truly is finishing that work presentation. Or maybe it’s starting that new book you’ve been seeing everywhere.
All you need to do for now is write it down. Once you see it, maybe you’ll take the steps to making it happen.
🔗 Link(s) in Bio
Things I’ve been loving that have absolutely nothing to do with marketing or business
Bustle: How To Pursue A Goal Without Letting It Take Over Your Life – A set of realistic rules for doing the things you really want to do without burning out more (because we’re not doing that).
Wall Street Journal: Where’s All the Pumpkin Ice Cream? The Trader Joe’s Hoarders Have Snagged It All – I love Trader Joe’s but there’s nothing like showing up to the store after seeing a must-have item on Instagram only to find out others have raided the shelves first. No, seriously, it’s a real thing.
Allure: People Who Love Their Jobs Are More Prone to Burnout – Look, I’m not trying to tell you to hate your job but I will tell you that I was the most burnt out when I was working for jobs I thought I loved.
Buzzfeed News: Why Is The Government Suddenly Concerned About NyQuil Chicken? – If you’re like me and only heard about NyQuil chicken from the FDA announcement, this one’s for you.
Washington Post: 8 ways to feel less anxious about things beyond your control – Feeling like there’s so many awful things happening in the world that you’ll never be able to fix? This piece addresses how “hope fatigue” is hard on us all and how to combat it.
💭 Content Calendar
Ideas for you to take into your week ahead as a content creator
One of my biggest takeaways from HubSpot’s INBOUND 2022 conference was from Co-Founder Dharmesh Shah’s keynote (he’s always my favorite):
“No one has it all figured out.”
We have to try and learn and test and fail and get back up again just to pretend like we’ve kinda sorta got it figured out.
But we’re all making it up as we go with our best intentions.
👋 The (ring) Light at the End of the Tunnel