I'm going to be completely honest: I'm a little overwhelmed.
We're moving this Saturday for the 4th time in 6 years out of a home we thought would be our forever home. We're definitely getting an upgrade in our new house, but it's bittersweet. And a tad overwhelming.
It's the type of overwhelming where I'm finding it hard to be creative.
I don't know how to turn this letter into something eloquent that you can take with you into the rest of your week. It happens sometimes.
So, here's what I've been telling myself (and will continue to tell myself) this week:
One step, then another.
You have time. You're okay. It's all going to be okay.
What do you need to tell yourself this week?
with warmth + love,
📚 The Click Throughs
Long-form reads for the marketing geek + content creator
New York Times: Young Creators Are Burning Out and Breaking Down
You probably already know this but being paid to create a life online isn't the dream it's made out to be. This piece digs into the mental health challenges young creators are facing + how it feels to hit the wall of content burnout.
Refinery29: The Aesthetics of Activism: How Instagram Changed Protesting
We may be seeing the end of the Instagram grid aesthetic, but with every moment of social justice comes the pretty, eye-catching graphics promoting different causes.
Vox: How Snapchat became the forgotten social platform
I thought I was the only one who drifted away from Snapchat use (except to send silly photos of my dog) but this article is making me think otherwise. Do you still use Snapchat frequently?
Wired: Twitch Turns 10, and the Creator Economy Is in Its Debt
I'll be honest, I'm not the biggest Twitch person because I'm not a gamer. But I do know that Twitch streamers have broken incredible ground for garnering communities. This piece dives into the history of how the streaming platform transformed what it means to be a creator.
🧘🏼♀️ Mindful Moment
One actionable thing to get you through this week
Have you also lost the patience to do anything this week that's not 100% necessary?
And you're probably thinking you're DEFINITELY not doing this mindful moment?
Okay, okay, I see you. I hear you.
Just breathe for a little bit, okay?
It's air. It's good for you.
Even I'm doing some deep breathing as I type this. If you started breathing at the start of this section, you’d have almost 5 full deep breaths already!!
Look at that. You took a moment for yourself today. Great job. We got this.
🔗 Link(s) in Bio
Things I’ve been loving that have absolutely nothing to do with marketing or business
Washington Post: Your ability to focus may be limited to 4 or 5 hours a day. Here's how to make the most of them. – All about working smarter, not harder. Taking lots of notes in this article.
Catapult: The Obsession with "Getting Ahead" in Your Twenties Is Failing Young People – I kept screaming YES throughout this whole article. Why does it always feel like we're behind?
Self: How to Deal With Revenge Bedtime Procrastination – I'm so guilty of this. I tell myself it's fine because I'm just scrolling Pinterest late at night for new house inspo, but maybe that's one of the reasons I'm feeling so overwhelmed???
The Lily: 10 mental health podcasts that actually help ease anxiety – Brb, downloading all of these right now.
💭 Content Calendar
Ideas for you to take into your week ahead as a content creator
What can I say when I'm feeling like a pile of creative mush?
I guess I can tell you that it happens sometimes. You're bound to have some off days or off weeks (or off months or off years, tbh).
Maybe some of your audience is going through that too.
Maybe they're going through some hard stuff + the last thing they’d care to see is your 20% off summer sale tweet.
Remember that everyone's coming at your content from a different place.
Practice compassion and empathy, always. Remember your audience.
👋 The (ring) Light at the End of the Tunnel
Honesty moment: Substack is glitching with images right now, SO FUN!! You *might* see the actual image below, but if you don’t, here’s a little link for ya 🤍