I've got some big news to announce today.
I'm excited and nervous and pumped up and anxious.
I'm worried about what everyone's going to say or think.
Have you experienced this feeling recently? Maybe it wasn't BIG news but it's something you cared about a lot.
Maybe you felt like you had a lot riding on something and you weren't quite sure how it might turn out.
Maybe you built up this idea and kept it safe in your mind for so long that releasing it out into the world felt really, really scary (even though it's exactly what you wanted to do).
Or maybe you're debating about releasing an idea into the world right this second.
To that I say, go for it. I'm terrified but I’m still going to announce my news today.
I'll be right here for you if you want to go after your scary thing tomorrow.
We owe it to ourselves, our goals, and our growth to do the scary thing.
(Oh, if you want to see what my news is, check out my twitter.)
with warmth + love,
One more thing: I'm working on some exciting expansions for Social Media Detox + the content I produce. Because we're friends, I'm going to be asking for your thoughts in the next few newsletters about the future of this newsletter. Here's my next question:
Would a few ads/sponsored spots in this newsletter affect your interest in reading it?
📚 The Click Throughs
Long-form reads for the marketing geek + content creator
Digg: Facebook Announced It Was Changing Its Name To 'Meta' And The Internet Had A Field Day
I don't really care much about Facebook rebranding and renaming itself to Meta. But I DO really care about the memes and reactions people had to it. My favorite might be FAANG turning to MANGA.
Planoly: Social Media and Mental Health: Avoiding Holiday Burnout
I love that this article is written by people in the social media industry, so there's more actionable takeaways than just "make yourself really stressed and schedule everything in advance." I've been trying to reevaluate my personal use of social and the Focus features on my iPhone and Mac are a huge help towards less unnecessary screen time.
South China Morning Post: How Alexander McQueen, Dior and Prada are turning to digital avatars and AI idols to woo millennials
Back in my day the only AI influencer we talked about was Lil Miquela! *shakes fist at sky* But really, virtual influencers are gaining huge traffic in China and luxury brands are taking notice. Would you hire a virtual influencer for your brand campaign?
Common Thread/Twitter: The secret world of good bots
I started reading this article feeling really skeptical of what Twitter could say about there being such a thing as good bot accounts. But the lead researcher of their identity and profiles team proves a really good point (think of the COVID vaccine bots who send alerts whenever there's new vaccine appointments – good bot!)
🧘🏼♀️ Mindful Moment
One actionable thing to get you through this week
🔗 Link(s) in Bio
Things I’ve been loving that have absolutely nothing to do with marketing or business
Vox: It's time for Americans to buy less stuff – I ordered new dining room chairs in early August and they probably won't be here in time for Thanksgiving. Supply chain issues are rampant this year, which brings a lot of retail concern for the holidays. This article presents the point that maybe... we don't need all this stuff?
Well+Good: 'I Practiced Media Deprivation for a Week—Here's How It Changed My Relationship With the Information I Consume' – The author of this article went on a media deprivation diet. That means no reading, no movies, TV, podcasts, or social media. No content whatsoever for an entire week. Could you do it? (I definitely could not)
McSweeney's: A Typical Friday In Oregon, As Imagined By My East Coast Friends – Having just spent a week in the Pacific Northwest and Oregon (but being born + bred in New England), this satire piece is HILARIOUS.
Self Magazine: Here's Exactly How to Break Up With Your Therapist – I realized a few months ago that I needed to break up with my therapist. I didn't actually get to do it, she just resigned from her practice. BUT I was trying to work up the courage to do it for awhile and this article would've helped.
The Atlantic: People Aren't Meant to Talk This Much – Before social media existed, how many people do you think you would've talked with on a daily basis? This article dives into how we're all not really designed to have this many conversations in a day.
💭 Content Calendar
Ideas for you to take into your week ahead as a content creator
Post the rough draft.
I know, scary to think of, right? Not a perfect final version. Not a heavily edited and vetted finished product.
Post the rough draft.
Figure out how much of your initial idea actually resonates with people.
Determine whether your heavy editing process is actually worthwhile and helpful.
Post the rough draft (you don't have to tell anyone it's the rough draft).
See what happens.
👋 The (ring) Light at the End of the Tunnel