Hi friend,
I don't know. This stuff is really tough.
Here's what I do know:
Time may not make things better, but it will make things different, and different can sometimes be better.
There is more to everyone than what they let you see. Remember that.
You don't need to have a formal restart to decide to change things for yourself. You don't need to resent the things that made you want to change.
You are more than the job you do, the items you check off on your to-do list, and the accolades you collect. You are a multifaceted human being.
You can create things for the sake of creating. They don't have to be perfect. They don't have to make you money or likes. You don't even have to show anyone if you don't want to.
It's not always going to be okay. But it will be over at some point.
What's one thing you know? I'd love for you to share it with me. DMs + Inbox open.
with warmth + love,
N
—
📚 The Click Throughs
Long-form reads for the marketing geek + content creator
BuiltIn: Why Aren't Social Media Managers More Respected?
For those of us well into our careers still being called the "Facebook girl" + "social media intern"
Fast Company: How Ben & Jerry's crafts its bold social media messaging
Another day, another social justice statement from a Vermont-based ice cream company. The company's Head of Global Activism Strategy and Global Social Mission Officer sat down to discuss their direct tone on social media.
The Guardian: A room with a view: the Twitter account that spent a year staring into people's homes
This piece dives into the story behind one of my favorite Twitter accounts: Room Rater, rating room backgrounds of famous folks' Zoom meetings. In case you wanted to really overthink your setup.
Morning Brew: How Blogilates' Cassey Ho Learned to Run a Fitness Social Media Empire
One of my first intros to the power of influencer communities was through fitness influencers (Kayla Itsines anyone?), which is why I found this interview on the power of fitness communities on social media so fascinating.
—
🧘🏼♀️ Mindful Moment
One actionable thing to get you through this week
Your mindful moment this week is nothing. Seriously.
There are fun links after this.
But for now, here's a mindless, empty scroll break. Give yourself whatever you need in this moment.
—
🔗 Link(s) in Bio
Things I’ve been loving that have absolutely nothing to do with marketing or business
Refinery29: Black Women & Racial Burnout. Let's Talk About It. – I know it's tough to watch the news when so many bad things are happening, but some of us are privileged enough to turn away when it gets too hard. This piece, featuring quotes from my friend Jayde, is a must-read.
Well + Good: 'I'm a Neuroscientist, and This Is How To Reboot Your Brain After a Year of Chronic Stress' – I'm going to try to work through this list this week to reset my brain. Progress over perfection. We're not going to get over *waves arms around* all this in one day.
Vulture: An Ode to the People in My Workout Video – Brb, thinking of what my workout video friend Cody Rigsby would be thinking of this article right now.
Psychology Today: To Boost Your Own Happiness, Buy Your Dog a Gift – To my husband reading this: here's my justification for going to the dog bakery this weekend!!
Okay, this does have to do with marketing, but it's my friend Jason's new project!! If you don't know, Jason Bradwell is your go-to expert on all things B2B (business-to-business) marketing. Everything he does is to prove that B2B marketing doesn't have to be boring. In his latest project, he's created a guide with 30 not boring ideas for B2B social media. Please, B2B friends, follow his advice. You are more than white papers + webinar registrations, I promise.
—
💭 Content Calendar
Ideas for you to take into your week ahead as a content creator
Metrics are important. They help monitor performance to keep your brand grounded in reality.
But here's the thing: social media isn't always grounded in reality.
Things that "work" on social media are often unpredictable. They often push the boundaries of logical creations.
When a piece of content goes viral, it's often on sheer luck + timing.
So, yes, metrics matter + you should take pride in monitoring them.
But metrics are only one part of the puzzle. What are you going to bring to complete the puzzle?
—
👋 The (ring) Light at the End of the Tunnel