Do you also feel like your mental capacity for the past week has hinged on Noodle the pug's predictions??
What's amazing to me is that whatever Noodle's prediction is (bones being a "go do the damn thing" day, no bones being a "take it easy" day), people will find a way to relate with it.
"Of course it's a bones day! My coffee was perfect, I got a promotion, I aced that test, and I picked up dinner at the fancy restaurant down the street!"
"Ugh it's absolutely a no bones day. It's raining, I got stuck in traffic, my wifi isn't working, and I had to deal with that annoying thing at work."
Somewhere in between those overwhelming responses, there will be people who have great days on no bones days and people who have horrible days on bones days. Maybe they just don't post about it.
And I know, it feels like I'm taking this pug predictor thing too far. But here's my point: the way you look at the world matters.
There are going to be days you declare great that end up being pretty crappy. There are going to be days you declare horrible that end up with some pretty special moments.
If you're looking for it, you'll probably find it. (FWIW, I hope you find a bones day 🤍)
with warmth + love,
📚 The Click Throughs
Long-form reads for the marketing geek + content creator
Buzzfeed: What Happens When An Influencer Wants To Retire? These Ones Found Someone To Replace Them
After a decade of blogging and creating content, many influencers are calling it quits. But instead of fully retiring, they're passing their accounts into new hands to take over with a new voice. Not sure how I feel about this???
Every/Divinations: How Memes Control Everything
I swear at this point, I could have (and have had) conversations almost entirely in memes. If that resonates with you, this thought piece on how memes have taken over the transmission of beliefs is a super interesting longer read.
TechCrunch: The red flag meme is a red flag for accessibility
Two reasons you should read this article: 1. If your posts aren't readable/viewable to ALL of your potential viewers, what are you doing?? 2. The incredible Alexa Heinrich is quoted in this article + your work will be made better with her insights in your life.
Sprout Social: How to incorporate creators into your content strategy
I said it on Twitter when Jayde Powell publishes an article, you read it. And if that's not persuasive enough for you, here's an overview: Content isn't going away, so leveraging creators in your digital strategy to create natural, engaging posts is probably something you should consider.
🧘🏼♀️ Mindful Moment
One actionable thing to get you through this week
This week, I've got a bit of a different mindful moment.
I recently found this creator on YouTube who lives in rural Washington and romanticizes her simple life living in a cottage on a farm.
I found this 8-minute video incredibly soothing + thought you might enjoy putting this on at any moment where you feel the world is moving just a bit too quickly:
🔗 Link(s) in Bio
Things I’ve been loving that have absolutely nothing to do with marketing or business
Bustle: I Let Go Of Drinking Absurd Amounts Of Water – WHY is this the thing we all feel shame about? When did drinking a gallon of water make you the picture of health?? Water is vital, but we don't need to make it a stressful thing. Just drink water + do you.
Ness Labs: Status anxiety: when striving for success impacts our mental health – Per the article, "Status anxiety occurs when we compare ourselves to others and fear that we are not meeting society's standards for success." Wow, yeah, never heard of her.
New York Times: This Is How Everyday Sexism Could Stop You From Getting That Promotion – This opinion piece + data study on the gender gap in promotions is worth the long read. I'm just really mad and disappointed in all of this, but not surprised.
💭 Content Calendar
Ideas for you to take into your week ahead as a content creator
I've recently been resetting some content goals for myself. Here's what I'm recommitting to:
More consistency. Less perfect content. More putting myself out there. Less overthinking. More creativity. Less being what I think others want me to be. More exploration. Less being terrified to publish.
What goals can you commit or recommit to in your content?
👋 The (ring) Light at the End of the Tunnel