Maybe you just need to do the thing
+ why TikTok audios are addicting + we're all really tired
There’s nothing wrong with just doing it.
Nothing wrong with pushing through, emotion-less, feeling almost numb.
This isn’t a case for toxic productivity. Please feel your feelings however makes sense for you.
This is a case for unapologetically tuning the world out and pushing forward.
I’m a chronic anxious over-thinker myself (which you probably already knew).
There’s often anxiety and worry built up under it. But contradictorily, sometimes I just need to put my head down and do the damn thing.
Get outside, press send, make the call, book the trip, put pen to paper – or in my case, start typing a newsletter.
And then I feel better. I feel more like myself. Even if I still feel anxious, I feel less of a weight on my shoulders. I feel like I can breathe a little deeper.
So, if you’re like me and sometimes just need a push, let’s go.
In spite of the fear and the worry, let’s just do it.
(This is easier said than done and I’m definitely lingering on booking the trip, making the call, and pressing send. But one step at a time.)
with warmth + love,
📚 The Click Throughs
Long-form reads for the marketing geek + content creator
New York Times: Why Do We Love TikTok Audio Memes? Call It ‘Brainfeel.’
What makes some TikTok audios go viral while others get passed by? This piece discusses popular viral audios and the psychology that differentiates the hits from the flops.
Fast Company: Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?
It was only a matter of time before the latest social network caught brand attention. This piece discusses the inevitability of brand takeovers of social networks and the opportunity their marketers see in this platform.
Mashable: The 0.5 selfie trend is a nostalgic protest against perfection
The latest internet photo trend isn’t actually that new. But rebelling against the photo perfection of years past, these trends of distorting photography bring less seriousness to the game. This article discusses the photography specifics and why the internet loves weird images.
The Verge: Stop using BeReal like Instagram
Speaking of protesting against perfection, the essence of BeReal is to, well, be real. But there’s often the question that only makes sense in this always-on era: how real should we really be? This piece makes the case for less exciting, less curated views at your life.
🧘🏼♀️ Mindful Moment
One actionable thing to get you through this week
Let’s take a deep breath together.
This breathing exercise is only 3 mins long. You can even break it into smaller chunks. Let’s just do it, yeah?
🔗 Link(s) in Bio
Things I’ve been loving that have absolutely nothing to do with marketing or business
The Cut: The Beginning of the End of Millennial Discourse – A discussion of the evolution of language and popularity as millennials age out of being the young trendsetters.
💭 Content Calendar
Ideas for you to take into your week ahead as a content creator
Always ask questions.
That’s the advice I give anyone starting out in the industry.
Never assume, always ask.
Somewhere along the way, we start to feel like “experts” and like we “know what we’re talking about.”
But I’d argue that asking questions is even more meaningful when we feel like we know it all. Because we definitely don’t.
Always be questioning your content. Always be curious.
None of us really know what we’re talking about anyways. Not entirely.
👋 The (ring) Light at the End of the Tunnel