It's been raining a lot in New England this week. Like a lot a lot.
When it hasn't been pouring, it's been 85ºF and muggy.
I don't know how the weather is where you are, but I know you didn't come here to read about weather.
The reason I'm mentioning this is because I've been thinking a lot about it. Looking at the radar. Trying to make plans around it. Figuring out how to pivot.
Often times things happen that are out of our control. We have two choices: fight it or learn from it.
When the weather's bad, my immediate reaction is to want to sit inside doing nothing. But haven't we done enough of that over the past year?
So, I'll bring an umbrella and move plans indoors. I'll walk the dog in misty weather. I'll try to embrace the rain and enjoy watching the thunderstorm roll through.
You can fight it, or you can learn from it.
Which one will you choose this week?
with warmth + love,
📚 The Click Throughs
Long-form reads for the marketing geek + content creator
Musings of a Wondering Mind: Mad Men. Furious Women.
If you haven't seen this incredible and frustrating piece from Zoe Scaman yet about misogyny in the advertising industry, this is a must-read. I'm angry that this is so accurate.
Bustle: The Highs & Lows Of Social Media Activism
This profile of six different social media activists sheds light on what it's like to make your whole being your online presence and how it can feel to endlessly try to create change.
Vox: TikTok's catfish problem is worse than you think
Filters are fun and all until it makes someone into an entirely different person altogether. This piece sheds light on how drastically influencers are changing themselves to get attention.
Esquire: Just Be Rich
I think Chrissy Teigen can be hilarious on Twitter... until her recent crisis communications management situations started to pop up. This piece covers how celebrities should maybe leave the social posting to people trained in it. Or at least think a little before they tweet
🧘🏼♀️ Mindful Moment
One actionable thing to get you through this week
Can you take 5 minutes for yourself today?
You can spend them doing whatever you want. Maybe it's a mindless scroll. Maybe it's a walk outside.
Maybe you'd like to do a meditation, in which case I've picked one for you below.
Just take 5 minutes. You deserve that at least.
🔗 Link(s) in Bio
Things I’ve been loving that have absolutely nothing to do with marketing or business
Accessible Social: July 2021 – I have to give a shoutout to my friend Alexa Heinrich's newsletter because she may or may not have included a post I wrote for my full-time job in her "good stuff" roundup of accessible posts. I promise, her newsletter is worth your time.
Harper's Bazaar: Why Does Everything Look Like a High School Burn Book? – The walls of my childhood room still look like a High School burn book, so I'm definitely welcoming this aesthetic revival.
New York Times: 'Death Doulas' Provide Aid at the End of Life – This feels a little dark but I found this article fascinating. We put so much focus on the birth of life, but death usually happens. These doulas are working to change that.
The Cut: The Sound of My Inbox – Okay, I recognize the irony of reading about newsletter overload in a newsletter, but I feel this so deeply. It's a new literary genre and it's addictive yet exhausting.
💭 Content Calendar
Ideas for you to take into your week ahead as a content creator
Do you want a know a secret? No one really knows what they're doing.
Even the people that claim they're experts.
Even the people who sell courses to you for thousands of dollars.
Even the people who say they have the secrets.
You can get really good at not knowing. You can get really good at taking guesses and knowing how things usually go.
You can fool people and disguise your not knowing behind lots of titles and pieces of paper.
But at the end of the day, there are no guarantees in social media. No one knows if a post will go viral or flop.
So, don't worry. You're not the only one that doesn't know.
👋 The (ring) Light at the End of the Tunnel