Hi friend,
It's okay to love where you are right now.
Yes, it feels great to set a goal and work to exceed it. If that's the season of life you're in right now, power to you! Keep going!
But if you're honestly happy with where you are right now, that's enough.
You don't need to get caught up in the self-improvement cycle all the time.
You don't need to optimize all the time.
You don't need to do what everyone else seems to be doing right now.
You don't always need to level up.
If you want to, that's great! But if you don't, you're not alone.
It's completely okay (and encouraged!) to love where you are right now.
with warmth + love,
N
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π The Click Throughs
Long-form reads for the marketing geek + content creator
Wired: Twitter's Tip Jar Privacy Fiasco Was Entirely Avoidable
I feel like I heard a lot about the Tip Jar when it first launched + haven't heard much since. This piece dives into some of the logistical difficulties that ensued with the PayPal integration.
Vulture: 25 Edits That Define the Modern Internet Video
Vulture collected the top video editing techniques that have led to some of the most viral content on the internet. How many do you recognize?
Gen: The Overwhelming Anxiety of Corporate Millennial TikTok
Corporate Millennial Anxiety TikTok is my favorite TikTok genre (if you've seen my TikToks, it'll look familiar). This piece covers the creators in this space + why it resonates so much.
Vice: Yes, TikTok Dances All Look the Same. Here's Why.
Even if you don't know TikTok dances, you kind of know them when you see them. This article dives into why they're a genre in themselves + how to construct one.
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π§πΌββοΈ Mindful Moment
One actionable thing to get you through this week
Sometimes when things are rushing around you, it can feel challenging to know where to go next.
This meditation (under 4 mins!) can help with setting intentions + finding your direction:
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π Link(s) in Bio
Things Iβve been loving that have absolutely nothing to do with marketing or business
New York Times: Like Sweatpants, Squishy Furniture Is In β We're currently in the midst of a move + looking for new furniture, so you can bet I was thrilled to hear this current trend.
Insider: Meet the overnight TikTok sensation whose followers are begging for an end to her viral disaster bathroom renovation βΒ I'm not sorry for the rabbit hole you'll go down after reading this piece + watching her videos.
Elle: Love Yoga? India's Covid Crisis Demands Your Attention β To those benefitting from South Asian cultural traditions, we need to give back to those who created them in the first place.
New York Times: When Grown-Ups Have Imaginary Friends βΒ This article is fascinating, mostly because it makes me feel better that I'm not the only one who talks about Cody Rigsby like we're BFFs.
The Good Trade: Why Are We Craving "Wholesome" Things in 2021? β "The longing for wholesomeness isn't evasive; rather, it's a search for the nurturing that will support us for the long haul."
Campaign: 'Most people get sick before they realise their work pattern is harming them' β This piece focuses on burnout + negative mental health in ad agencies, but the overall sentiment is more universal. Please take care of yourself.
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π Content Calendar
Ideas for you to take into your week ahead as a content creator
Well, the votes are in: the majority of you find this section useful, so it's staying!
The entire idea of doing a poll to keep a section reminded me of something important:
Don't be afraid to question your own ideas. Don't be afraid to ask your audience what they want.
Whether it's straight out in a poll, or it's by testing other options.
It's okay to grow out of content. Something that worked once may not work always.
No matter how you want to say it, the point is to not be afraid to keep evolving. That's what makes content so exciting, it's live + growing. Lean into it.
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π The (ring) Light at the End of the Tunnel