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Interesting take on the marathon training lip products article. I see it a bit differently.

As content creation becomes easier and therefore bland, there will be a push towards coming up with ideas that are more "creative." So there will be less of a focus on educational content, and more entertainment/distraction.

This particular use case. I've done 30 or so races in my lifetime thus far; urban, trails, mountains, different temps and setups, never have I ever thought of using a lip product. Never have I ever heard anyone talk about lip balms in a running context.

Naturally this is all anecdotal, there may be people out there really interested in this. But I do suspect this comes out of a need to be different for the algorithm's sake and not necessarily to have an honest take on anything.

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